Right-Sized Makeup

Our product formulas are simple, refined, and hardworking, eliminating any guesswork and offering just beautiful solutions. They are packaged in a thoughtful, minimalist, and portable way—because you are busy and are doing big things. Stowaway knows that if you’re on-the-move, your beauty products are too.

Our Philosophy

Our product formulas are simple, refined, and hardworking, eliminating any guesswork and offering just beautiful solutions. They are packaged in a thoughtful, minimalist, and portable way—because you are busy and are doing big things. Stowaway knows that if you’re on-the-move, your beauty products are too. Stowaway is a cosmetics brand built on the philosophy that makeup should be designed to go wherever women go. Finally, the makeup you love in the sizes you can carry.

Our Story

Stowaway was born over breakfast (and too many cups of coffee), when Chelsa Crowley and Julie Fredrickson were comparing makeup bags and venting over never finding the cosmetics they loved in the sizes that better fit their lives. Both were frustrated by the large, heavy items that always expired before they were finished. Julie had what she liked to call a “free gift with purchase problem” and bought sets and subscriptions just so she could get to the sizes she preferred. Knowing they weren’t the only ones fed-up, they decided to create Stowaway.

Luckily, together they had the perfect skillset to create a brand. Chelsa who began her career as a makeup artist, worked in-house at Clinique for many years and more recently worked on editorial and online content for Bobbi Brown. Julie spent her entire e-commerce and entrepreneurial career in digital marketing. They joke that they are the yin to each other's yang and came together to offer smart beauty solutions to women just like them.

Our Challenge

It costs the same amount to make a "right sized" mascara as a "too-large-to-finish" mascara. The reason big brands and conglomerates sell bulk cosmetics is simple: they want to sell the items with the highest markups and the best margins for them and their retail partners. We founded Stowaway simply because no one else in the industry has an incentive to sell smaller items. Everyone else manufactures makeup to sell at the highest markup, even if it isn't convenient for you.

We've cut out the middleman. Our direct-to-consumer model allows us to offer "right-sized", premium products at an affordable price. So you finally have makeup you love in sizes you can carry. And finish. Because when was the last time you finished an entire lipstick?