Makeup Is Anything But Routine

We asked Poshly to find out how makeup fits into women's routines. They surveyed hundreds of women, and turns out, it doesn't...

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Makeup Is Anything But Routine

We asked Poshly to find out how makeup fits into women's routines. They surveyed hundreds of women, and turns out, it doesn't...

Get Started

Cutting Down The Bulk

More than 50% have been late to work due to their morning makeup routine


78% have bought duplicate products to keep with them on the go and almost 60% keep multiple “sets” of makeup in different places


32% report having 4 or more products on hand for touch-ups in their purse or at their desk. That’s almost a full routine!


Nearly 60% say their must-have touchup essential is a lipstick or lipgloss, while 20% reach for complexion products like BB creams or concealers. Great skin and a smile are a must.


Looking Pretty, Quickly

97% have touched up their makeup before an event or meeting; 81% do it regularly


The average woman keeps 3 products in her desk for touch-ups at work


77% have gone out of their way to find smaller sized products to carry with them to events or on their commute


While touch-ups are routine for most women, they want to touch-up fast! Just over 80% report spending 10 minutes or less on touchups. She’s got places to be!


Confidence Booster

We asked women to share the reasons they touch-up their makeup, and they had a lot! 28% touchup before a big meeting, 33% before a date, and 37% before after-work plans


Not being able to touch-up impacts our mood. Over half of women felt self-conscious if they didn't touchup, 10% reported feeling inconvenienced and almost 20% felt annoyed if they couldn't touch up


Almost half touchup to feel more confident while a third of women touchup “just because”


Ready For Makeup That Fits Into Your Routine?

Our Every Day Kit is filled with premium, right sized products that fit into your life. Finally makeup you will love, in sizes you carry & finish. That means less waste & more purse space.

Get Your Kit

Half The Size, Half The Price

Why Stowaway?

Smart women like smart solutions.
We don’t compromise on feeling and looking great no matter where our day takes us.

Our Philosophy

What Is Right-Sized Makeup?

When was the last time you finished a lipstick?


In The Press

“These are the sizes we should have been using all along!”